The Importance of Article Marketing in SEO
Search engine optimization (SEO) is a popular and resourceful method of marketing your businesses website. Article marketing is one of the vital aspects of SEO as it makes a distinctive difference on SEO and related activities undertaken on a web page. Article marketing affects traffic on any site and increases the link density as well as search engine listing. Since Google Page Rank and other major internet search engines work with web pages rather than complete websites and domains, separate optimization of each page is vital. Article writing can help one to optimize one’s web page.
The resource box or bio provided in the article directories permit the article writers to give a little information about themselves. Some provide one or two URLs which can lead the readers to more information on both the author and the subject. This part is normally separate from the main article and it can be displayed in three different ways. The first is a separate resource box, which comes at the end of the article. A separate paragraph can also be placed at the end of the article with information on the author. The third option is by creating an active link which when clicked gives the author’s bio.
All of the above links provide an avenue through which readers can access your website as an information provider hence increasing the rank votes of your web page. With higher page rankings, search engines will reckon your page to be of more relevance to information seekers. However, not all directories will allow the article writers to provide links to their websites or give out personal information at the bottom of the article. With such directories, article marketing becomes a free information service, thus losing its purpose of increasing the link density and listings for your website.
Many article marketers do not permit the third option and it is therefore advisable to use the first two methods to ‘sell’ your website. This is achieved by ensuring that articles written provide high-quality information on selected topics. However, do not provide too much information, as the reader will not feel compelled to look into your website for more information, thus defeating the purpose of article marketing.
It is agreed that the resource box provided at the end of the article is the most efficient way of marketing an article writer. The wording used in the resource box must market the writer and his/her website. Depending on the use of the website and type of information given, the writer can do this in many ways. Among the common ones include:
-For more information on this subject click on http://www.xxx.com, or
-The author is an expert on this topic and uses it to get quick listings on Yahoo and Google search engines. Find out more on this through: www.xxx.com
A good article can be rewarding, as some readers might want to copy it and use its content in their own websites. This provides greater audience and makes more people click on the URLs provided to the writer’s website. Creativity and imagination are required to make the articles more interesting and marketable. When put to good use, article marketing can take SEO to greater heights by attracting more readers to click on the direct and indirect links to the authors’ websites.
About the Author: Brett Combs is a staff writer for www.shermantx.info the leading online resource for local information for the Sherman, TX and the Texoma area.
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